Anyone who thought that time couldn't be a work of art hasn't seen this watch yet.
The Maurice Lacroix AIKONIC Automatic Date 43mm AC6008-SSL40-330-4 is one of those timepieces that instantly provokes a reaction. Not because it's loud, but because it combines everything a modern watch enthusiast craves: Swiss precision, a powerful urban design, and the finesse of a high-quality automatic. This isn't a gimmick, it's not a marketing ploy; it's a true statement piece that transforms your wrist into an extension of your personality. In this blog post, I'll delve deeper into the design, technology, and added value of this AIKONIC model, so you'll know exactly if it's the right watch for you.
A first impression that lingers
The first thing you notice when you look at the AIKONIC Automatic Date 43mm is the blue ceramic six-piece bezel. The combination of brushed and polished surfaces gives the watch a dynamism not often seen in this price range. The black carbon dial completes the look: sleek, modern, and perfectly balanced with the 43mm steel case.
The sapphire crystal is anti-reflective on both sides, allowing you to see the sword-shaped hands filled with Super-LumiNova with crystal clarity in any light. The date at three o'clock is subtly present without disrupting the symmetry.
Swiss Made technology at the highest level
Under the hood, you'll find the ML1000 caliber, a movement finished and refined by Maurice Lacroix. This automatic movement is known for its reliability, smoothness, and ease of maintenance. It's exactly the kind of caliber you want for everyday use: robust, accurate, and proven quality.
The screw-down crown and solid screw-down caseback with sapphire crystal make this watch water-resistant to a whopping 200 meters. Yes, really: a Swiss-made automatic you can confidently take with you into the shower, the pool, or even during intense water sports activities.
The best of both worlds
What makes this AIKONIC so special is its balance between sportiness and elegance. The case finish feels premium without being overdone. The dial remains understated, despite its powerful design. As a result, the watch feels equally at home during a business meeting, a weekend trip, or a sporting activity.
How much does this piece of Swiss precision cost?
The Maurice Lacroix AIKONIC Automatic Date 43mm has a suggested retail price of €3,250. In the segment of Swiss-made sports watches with automatic movements, ceramic bezels, open backs, signature rubber straps with nylon webbing, sapphire crystal, and 200-meter water resistance, this is surprisingly competitive. You get a finish comparable to models often costing at least twice as much.
For many, the AIKONIC is a model that you can enjoy for years to come without it ever feeling dated.
A Swiss watch that lives up to its name
The Maurice Lacroix AIKONIC Automatic Date 43mm AC6008-SSL40-330-4 embodies everything that makes Maurice Lacroix so good. Urban, powerful, elegant, and built to last. It's a watch that impresses, technically as strong as its looks.
Anyone looking for a reliable, versatile and stylish Swiss Made watch that performs above and beyond its price range will find the AIKONIC to be an absolute winner.
Would you like to see him in real life?
Visit us in Oud-Turnhout or discover the model online in our webshop.