Where are Maurice Lacroix watches made?
When you look at a Maurice Lacroix watch, you see more than just a stylish timepiece. Behind each model lies a combination of Swiss tradition, technical expertise, and modern innovation. But where exactly are Maurice Lacroix watches made? And what does the famous “Swiss Made” label mean?
In this article, you will discover how Maurice Lacroix has carved out its place in the world of high-quality Swiss watches.
Where does Maurice Lacroix come from?
Maurice Lacroix is a Swiss watch brand that was officially founded in 1975. Despite its relatively young history compared to some centuries-old watch brands, Maurice Lacroix quickly gained international recognition.
The brand distinguishes itself through a combination of traditional Swiss watchmaking and modern designs. Instead of exclusively looking back at the past, Maurice Lacroix focuses strongly on innovation, technical development, and contemporary luxury.
Today, Maurice Lacroix is one of the well-known names within the accessible luxury Swiss Made watch segment.
Where are Maurice Lacroix watches produced?
Maurice Lacroix watches are produced in Saignelégier, a town in the Swiss Jura mountains. This region is historically linked to the Swiss watch industry and is home to several specialized watchmakers.
In these workshops, Maurice Lacroix watches are developed, assembled, and inspected according to strict quality standards.
Each step requires precision:
from the placement of the movement to the inspection of water resistance, power reserve, and finishing.
This attention to detail is one of the reasons why Swiss watches are so highly valued worldwide.
What does Swiss Made mean for Maurice Lacroix?
A watch cannot simply bear the "Swiss Made" designation. The label is legally protected and means that a watch meets specific Swiss requirements regarding development, components, and assembly.
For Maurice Lacroix, Swiss Made stands for:
✓ Swiss movements
✓ precise assembly
✓ high-quality materials
✓ extensive quality controls
✓ long-term reliability
The result is a watch designed to be worn for years.
Does Maurice Lacroix use its own movements?
An important part of Maurice Lacroix's identity is the development of its own manufacture movements.
Within the exclusive Masterpiece collection, Maurice Lacroix has developed several of its own mechanical movements. This is special because only a limited number of watch brands design and produce movements or complications themselves.
A manufacture movement demonstrates the technical expertise of a watch house and is highly valued by collectors and enthusiasts.
Nevertheless, Maurice Lacroix also uses reliable Swiss automatic and quartz movements in other collections. This allows the brand to offer high-quality watches in various price ranges.
The combination of tradition and modern design
Many Swiss brands primarily build upon classic designs. Maurice Lacroix takes a different approach: combining respect for tradition with a modern aesthetic.
A clear example of this is the Maurice Lacroix Aikon collection. This collection features a recognizable contemporary design with an integrated bracelet, strong lines, and a sporty-luxury character.
Collections such as Pontos and Fiaba also demonstrate how Maurice Lacroix combines technical performance with elegant design.
Frequently asked questions about Maurice Lacroix production
Is Maurice Lacroix truly Swiss?
Yes. Maurice Lacroix is a Swiss brand and produces its watches in Switzerland according to Swiss Made standards.
Where is the Maurice Lacroix factory located?
Production is located in Saignelégier, in the Swiss Jura.
Does Maurice Lacroix make its own movements?
Yes. Maurice Lacroix has developed its own manufacture movements and complications within certain high-end collections, such as the Masterpiece range.
Are Maurice Lacroix watches reliable?
Yes. Thanks to Swiss movements, quality materials, and strict controls, Maurice Lacroix watches are known as reliable luxury timepieces.
Maurice Lacroix at Jeweller Van de Heyning
At Jeweller – Watchmaker Van de Heyning, you will find an extensive selection of Maurice Lacroix watches. As a jeweller and watchmaker, we are happy to help you choose a Swiss watch that matches your style and expectations.