Maurice Lacroix and sustainability: innovation with respect for the future
Responsible Swiss Craftsmanship
Maurice Lacroix believes that modern watchmaking goes beyond design and engineering. As a Swiss watch brand, it takes responsibility for a more conscious approach to materials, production processes, and environmental impact.
AIKON #tide: from ocean plastic to watch
Together with #tide, Maurice Lacroix developed an innovative project that gives a second life to plastic waste from oceans. Thanks to advanced upcycling technology, recycled ocean plastic is processed into colourful AIKON #tide watches and sustainable packaging.
A step towards cleaner oceans
Through its collaboration with #tide, Maurice Lacroix supports the collection and processing of millions of plastic bottles from coastal areas around Thailand, Indonesia, and the Philippines, among others.
With these initiatives, the brand aims not only to create innovative watches but also to unconditionally contribute to a more sustainable future where style and responsibility go hand in hand.
