Quartz watches: a silent revolution in the watch world

Anyone who buys a watch today will almost unknowingly be wearing a piece of revolution on their wrist. Quartz watches are the symbol of modern timekeeping: unparalleled in precision, easy to maintain, and versatile in design. They have forever changed the way we measure time.

From Seiko to world standard

The story begins in 1969, when Seiko launched the very first mass-produced quartz watch. It wasn't just a new model, but a technological revolution. While mechanical movements relied on cogs, springs, and balance wheels, quartz introduced a crystal that vibrates precisely under tension. Suddenly, time kept not only beautifully but also with unprecedented accuracy .

That breakthrough made watches more accessible than ever. From luxury models to sporty models and affordable quartz watches , the technology quickly found its way onto wrists around the world.

How does a quartz watch actually work?

The magic lies in something minuscule: a quartz crystal that begins to vibrate under electrical tension. Precisely 32,768 times per second, a frequency that is converted by a microchip into one pulse per second. This pulse then drives the second hand or the digital display.

The result? A timepiece that barely misses a beat. An average men's or women's quartz watch deviates by at most a few seconds per month, a level of reliability even the best mechanical watches can only dream of.

Discover our collection of quartz watches and digital watches .

Why choose quartz?

Quartz is, first and foremost, practical . No hassle with winding, no worries about accuracy: you only need to replace the battery occasionally. Moreover, these timepieces are often slim and light, making them extra comfortable to wear every day.

Thanks to mass production, quartz watches are also considerably more affordable than automatic or mechanical versions. However, that doesn't mean they're any less stylish. On the contrary: from minimalist models to sporty chronographs and luxury dress watches, quartz truly is in every category.

Are there any disadvantages?

Of course, no system is perfect. A battery needs to be replaced every few years, and for lovers of pure craftsmanship, a quartz watch sometimes feels less "alive" than an automatic watch. But those who value convenience and precision will rarely lose sleep over it.

In short: precision with character

Whether entry-level or luxury, a quartz watch always delivers what it promises: ease of use, reliability, and style . It's precisely this combination that has made quartz the world's most popular watchmaking technology.