Maurice Lacroix 1975 Collection: 50 years of style, reinvented for today

Maurice Lacroix is ​​celebrating its fiftieth anniversary this year, and it's not with an overblown anniversary model, but with something much stronger: the 1975 Collection . A collection that harks back to the brand's core values ​​without getting bogged down in nostalgia. These are watches with a vintage feel, yet built for today. Clean, elegant, and with that typical Maurice Lacroix balance of Swiss quality and excellent value.

At Juwelier Van de Heyning, this collection fits perfectly with our vision of timeless watches: pieces that you buy today and will still enjoy wearing just as much in ten years' time.

A brand with an innovative DNA since 1975

Since its founding in 1975 , Maurice Lacroix has never stood still. The brand built its reputation by combining classic watchmaking with technical prowess. Think of iconic creations like the Masterpiece Square Wheel, the Mysterious Seconds, and the Gravity. But perhaps even more important was the moment the brand dared to revisit its own archives.

In 2014, the Calypso was rediscovered, which ultimately led to the launch of the AIKON in 2016. That model became an urban icon and effortlessly connected with Millennials and Gen Z. With the 1975 Collection , Maurice Lacroix does something similar: reworking the past into something that feels and remains relevant today.

Vintage inspiration, modern elegance

The 1975 Collection is inspired by Les Classique , a line introduced by Maurice Lacroix in 1988. The new interpretation has a retro feel, yet a sleek and contemporary look. Slender proportions, elegant lines, and dials that exude tranquility without being dull.

The collection includes both automatic and quartz models, clearly demonstrating what Maurice Lacroix stands for: freedom of choice. The automatic version is available in 36 mm and 40 mm, while the quartz version comes in a 39 mm case. All models are available with a blue, black, or silver dial.

These watches fit perfectly within our selection of Dress watches : understated luxury, without unnecessary frills.

Details that make the difference

The dials are a masterclass in subtlety. Dauphine hands, trapezoidal indices, and a sunburst finish create a play of light that never gets old. Everything is faceted and diamond-polished, giving the watch a distinctly premium look.

The date is discreetly positioned: at three o'clock on automatic models and six o'clock on quartz models. A central seconds hand and a refined minute scale complete the look. These are watches that don't need explaining; they speak for themselves.

Swiss craftsmanship with an urban touch

All models in the 1975 Collection feature a meticulously finished case with a blend of brushed and polished surfaces. The side of the case, in particular, showcases the craftsmanship for which Maurice Lacroix is ​​renowned. This same finish is also found on the new five-row steel bracelet, fitted with a folding clasp.

Those who prefer leather can opt for a matching leather strap with the new, subtly engraved Maurice Lacroix logo. Both the steel and leather straps feature the Easy Strap Exchange system , allowing you to change the look in just a few clicks. Practical, modern, and perfectly suited to a dynamic lifestyle.

Timeless, but anything but old-fashioned

The Maurice Lacroix 1975 Collection isn't an anniversary piece you buy to put away in a safe. These are watches made to be worn, every day. They combine classic elegance with contemporary comfort, precision, and performance. They're a perfect addition to our men's watches and Swiss watch collections.

With the 1975 Collection, Maurice Lacroix proves that fifty years of history isn't an end point, but a new beginning. A collection that looks back with respect, but moves forward with confidence—just as a good watch should.